The Value of Geographic Locations Submitted by Internet Users

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27240%2F18%3A10243820" target="_blank" >RIV/61989100:27240/18:10243820 - isvavai.cz</a>
Alternative codes found
RIV/00216305:26220/18:PU129475
Result on the web
<a href="https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=8502040" target="_blank" >https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=8502040</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1109/ACCESS.2018.2876973" target="_blank" >10.1109/ACCESS.2018.2876973</a>

Result language
angličtina
Original language name
The Value of Geographic Locations Submitted by Internet Users
Original language description
Internet users may be asked to manually provide their contact details, including city or full postal address. Examples include use of trial/free applications and services, filling out on-line surveys and petitions, and membership registration to loyalty programs. Many users may provide their correct location, whereas others may submit inaccurate data. The provided locations are used for geo-analytical purposes, including the interpretation of survey results, online content personalization, and targeted marketing. In this paper, we analyze differences in user behavior when they provide their location. We work with two data sets of user-submitted locations. These data sets differ in how the locations were submitted: voluntary by purpose-aware users without being asked to or by requesting it from common Internet users. The locations from the purpose-aware users were about 2.5x more accurate than from the other users. We also present data for selected countries. The best result was found for the users in the USA with a median error of 44 km (the difference between the correct and user-submitted location). The results also show different user behavior that depends on the place from which they provide their location. The locations submitted from home were 1.5x more accurate than from the office.
Czech name
—
Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
20203 - Telecommunications

Project
<a href="/en/project/LM2015070" target="_blank" >LM2015070: IT4Innovations National Supercomputing Center</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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