Some measures to detect the influencer on social network based on information propagation

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27240%2F19%3A10244239" target="_blank" >RIV/61989100:27240/19:10244239 - isvavai.cz</a>

Alternative codes found

RIV/61989100:27740/19:10244239

Result on the web

<a href="https://dl.acm.org/doi/abs/10.1145/3326467.3326475?casa_token=HR9r9OwIyHcAAAAA:LqY_WAqiIKIKaZgvlDXs0x4ozVC7I4VFLKw9MjHOcA09loFS-aw7f-atRgkoYzLDG0yoLjVmvTI--A" target="_blank" >https://dl.acm.org/doi/abs/10.1145/3326467.3326475?casa_token=HR9r9OwIyHcAAAAA:LqY_WAqiIKIKaZgvlDXs0x4ozVC7I4VFLKw9MjHOcA09loFS-aw7f-atRgkoYzLDG0yoLjVmvTI--A</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1145/3326467.3326475" target="_blank" >10.1145/3326467.3326475</a>

Result language

angličtina

Original language name

Some measures to detect the influencer on social network based on information propagation

Original language description

Determining the influencer for a brand plays an important role in the influence marketing. The influencer makes a brand approaching goal customers easily and quickly. There are many current methods to measure the influence of a user. In this paper, a model for representing a social network is presented. It includes two main objects: users and tags. This model can represent relationship between these objects clearly. Besides that, some influence measures are proposed. They represent the ability of the influence on other people by relationships between users and the concern to user&apos;s tags, as well as the speed of the user&apos;s tag propagation on the social network. Based on them, the problem about determining the influencer of a specific brand on a social network is solved. Our method is tested in practice and gets some positive results. (C) 2019 ACM.

Czech name

—

Czech description

—

Type

D - Article in proceedings

CEP classification

—

OECD FORD branch

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

ACM International Conference Proceeding Series 2019

ISBN

978-1-4503-6190-3

ISSN

—

e-ISSN

—

Number of pages

6

Pages from-to

"neuvedeno"

Publisher name

Association for Computing Machinery

Place of publication

New York

Event location

Soul

Event date

Jun 26, 2019

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

—