Evaluation Methods of SWOT Analysis

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F12%3A86082186" target="_blank" >RIV/61989100:27350/12:86082186 - isvavai.cz</a>
Result on the web
<a href="http://gse.vsb.cz/2012/LVIII-2012-2-23-31.pdf" target="_blank" >http://gse.vsb.cz/2012/LVIII-2012-2-23-31.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Evaluation Methods of SWOT Analysis
Original language description
Strategic management is an integral part of top management. By formulating the right strategy and its subsequent implementation, a managed organization can attract and retain a comparative advantage. In order to fulfil this expectation, the strategy alsohas to be supported with relevant findings of performed strategic analyses. The best known and probably the most common of these is a SWOT analysis. In practice, however, the analysis is reduced to mere presentation of influence factors, which does notallow more precise determination of a strategic concept. The content of the article tries to remove this drawback, submitting for public discussion two possible approaches to evaluate the SWOT analysis providing important information for the selection process of an organization's strategic orientation.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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