Application of RFID technology for the tracking of the customer movement in the shoppins stores

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F12%3A86082477" target="_blank" >RIV/61989100:27350/12:86082477 - isvavai.cz</a>
Result on the web
<a href="http://sgem.org/sgemlib/spip.php?article2085" target="_blank" >http://sgem.org/sgemlib/spip.php?article2085</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/SGEM2012/S10.V3005" target="_blank" >10.5593/SGEM2012/S10.V3005</a>

Result language
angličtina
Original language name
Application of RFID technology for the tracking of the customer movement in the shoppins stores
Original language description
Nowadays, we are experiencing a deeper penetration of radio frequency identification technology (RFID) into our daily lives. Retail chains and production companies driven by the worldwide trend are facing the question how to utilize the potentials of this technology and do not stay behind their rivals. RFID offers a large number of benefits such as identification without line of sight, high read range, ability to retrieve multiple objects at once, and more. It is not a big surprise that it seems to be appropriate to use this technology to track the movement of customers in the shopping area. The basic condition for realization of the solution is the emplacement of the RFID tag to the objects physically connected to shoppers. As the most reasonable objects is defined the shopping carts or baskets. It is assumed that the customers in the shopping area usually use the carts or baskets to carry a bulky purchase. This work provides insight into the initial laboratory tests dealing with the
Czech name
—
Czech description
—

Project
<a href="/en/project/TA02011078" target="_blank" >TA02011078: Smart foil for automatic identification</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
12th International Multidisciplinary Scientific GeoConference SGEM 2012 : conference proceedings. Volume I-V
ISBN
—
ISSN
1314-2704
e-ISSN
—
Number of pages
7
Pages from-to
33-40
Publisher name
STEF92 Technology Ltd.
Place of publication
Sofia
Event location
Albena
Event date
Jun 17, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—

Similar results(10)