THE IMPORTANCE OF BRAND AT THE PUBLIC UNIVERSITY
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F16%3A10236937" target="_blank" >RIV/61989100:27350/16:10236937 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/konferencie/Marketing%20Identity/MARKETING-IDENTITY_BRANDS-WE-LOVE_PART-1.pdf" target="_blank" >https://fmk.sk/download/konferencie/Marketing%20Identity/MARKETING-IDENTITY_BRANDS-WE-LOVE_PART-1.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
THE IMPORTANCE OF BRAND AT THE PUBLIC UNIVERSITY
Original language description
Decrease in the number of candidates, who want to study at universities, causes the need of marketing procedures being implemented into the management processes of universities, faculties as well as individual working places. At the times when the offer of the university studies greatly exceeds the actual demand, the most important seems to be positive references and a good name of the individual workplace. The value of the good name or more precisely of a brand and marketing procedures linked to building it may represent a significant competitive tool on the tertiary education market. The aim of this article is to present a specific marketing approach towards the brand building demonstrated on the example of the Institute of Economics and Management Systems of Faculty of Mining and Geology of VSB - TU Ostrava. In particular, the authors will present the outcomes of the research focusing on target groups and organisation of the institute's events.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Marketing Identity: brands we love : conference proceedings from international scientific conference : 8th - 9th November 2016, Congress Hall of the Slovak Academy of Science, Smolenice, Slovak Republic. Part II
ISBN
978-80-8105-840-0
ISSN
1339-5726
e-ISSN
neuvedeno
Number of pages
12
Pages from-to
163-174
Publisher name
University of SS. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Slovak Acad Sci, Smolenice
Event date
Nov 8, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000410451700016