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THE IMPORTANCE OF BRAND AT THE PUBLIC UNIVERSITY

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F16%3A10236937" target="_blank" >RIV/61989100:27350/16:10236937 - isvavai.cz</a>

  • Result on the web

    <a href="https://fmk.sk/download/konferencie/Marketing%20Identity/MARKETING-IDENTITY_BRANDS-WE-LOVE_PART-1.pdf" target="_blank" >https://fmk.sk/download/konferencie/Marketing%20Identity/MARKETING-IDENTITY_BRANDS-WE-LOVE_PART-1.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    THE IMPORTANCE OF BRAND AT THE PUBLIC UNIVERSITY

  • Original language description

    Decrease in the number of candidates, who want to study at universities, causes the need of marketing procedures being implemented into the management processes of universities, faculties as well as individual working places. At the times when the offer of the university studies greatly exceeds the actual demand, the most important seems to be positive references and a good name of the individual workplace. The value of the good name or more precisely of a brand and marketing procedures linked to building it may represent a significant competitive tool on the tertiary education market. The aim of this article is to present a specific marketing approach towards the brand building demonstrated on the example of the Institute of Economics and Management Systems of Faculty of Mining and Geology of VSB - TU Ostrava. In particular, the authors will present the outcomes of the research focusing on target groups and organisation of the institute&apos;s events.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2016

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Marketing Identity: brands we love : conference proceedings from international scientific conference : 8th - 9th November 2016, Congress Hall of the Slovak Academy of Science, Smolenice, Slovak Republic. Part II

  • ISBN

    978-80-8105-840-0

  • ISSN

    1339-5726

  • e-ISSN

    neuvedeno

  • Number of pages

    12

  • Pages from-to

    163-174

  • Publisher name

    University of SS. Cyril and Methodius in Trnava

  • Place of publication

    Trnava

  • Event location

    Slovak Acad Sci, Smolenice

  • Event date

    Nov 8, 2016

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article

    000410451700016