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INFLUENCE OF ECONOMIC FACTORS ON DOMESTIC TOURISM AND DESTINATION MARKETING STRATEGIES

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F16%3A86097635" target="_blank" >RIV/61989100:27350/16:86097635 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    INFLUENCE OF ECONOMIC FACTORS ON DOMESTIC TOURISM AND DESTINATION MARKETING STRATEGIES

  • Original language description

    Tourism represents one of the world economy pillars. The international tourism generates annual revenue in excess of USD 1 billion. As such, tourism ranks fourth among primary world export industries preceded only by oil, chemical, and automotive industries. Along with domestic tourism the international tourism is of decisive influence on national economy income. The UNWTO and WTTC have estimated a direct contribution of tourism to world GDP to be about 5%. In Europe, domestic tourism of individual countries represents almost three-quarters of all the travel realized. This paper's focus has been on influence of some economic factors on the development of domestic tourism in the Czech Republic, and investigates mutual interdependencies. The paper also provides for an analysis of the impact of the destination marketing strategies on the domestic tourism demand.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2016

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    16th International Multidisciplinary Scientific GeoConference : SGEM 2016 : science and technologies in geology, exploration and mining : conference proceedings : 30 June-6 July, 2016, Albena, Bulgaria. Volume II

  • ISBN

    978-619-7105-56-8

  • ISSN

    1314-2704

  • e-ISSN

  • Number of pages

    8

  • Pages from-to

    289-296

  • Publisher name

    STEF92 Technology Ltd.

  • Place of publication

    Sofia

  • Event location

    Albena

  • Event date

    Jun 30, 2016

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article