The Cooperation of Teachers and Students on Facebook

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27360%2F12%3A86084372" target="_blank" >RIV/61989100:27360/12:86084372 - isvavai.cz</a>
Alternative codes found
RIV/61989100:27510/12:86084372
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Cooperation of Teachers and Students on Facebook
Original language description
The importance of social media is increasing with time. Besides the users themselves the strengths of social media (in particular the marketing ones) are also used by other important parties such as companies promoting their products, or non-profit organizations. That is why social media and above all its main leader Facebook are increasingly used at schools and universities. This paper points out the practical use of Facebook for universities, where the multiplication effects of this social network were activated by cooperation between teachers and students, when solving scientific and innovative projects or in the actual learning process. As the same time, the possibilities of effective use of quantitative (statistical) methods within the economy were documented, particularly in the marketing research. Such efficient cooperation brings new opportunities and enriches both disciplines.
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
IDIMT-2012 : ICT Support for Complex Systems : 20th Interdisciplinary Information Management Talks : Sept. 12-14, 2012, Jindřichův Hradec, Czech Republic
ISBN
978-3-99033-022-7
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
277-285
Publisher name
Trauner
Place of publication
Linz
Event location
Jindřichův Hradec
Event date
Sep 12, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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