IN SEARCH OF AN APPROPRIATE MARKET PRODUCT BASED ON THE WEIGHTED-AVERAGE MULTI-CRITERIA DECISION MAKING MODEL
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27360%2F18%3A10240875" target="_blank" >RIV/61989100:27360/18:10240875 - isvavai.cz</a>
Result on the web
<a href="http://ecocyb.ase.ro/nr2018_3/18%20-%20Filip%20TO%C5%A0ENOVSK%C3%9D%20(T)-18.pdf" target="_blank" >http://ecocyb.ase.ro/nr2018_3/18%20-%20Filip%20TO%C5%A0ENOVSK%C3%9D%20(T)-18.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.24818/18423264/52.3.18.18" target="_blank" >10.24818/18423264/52.3.18.18</a>
Alternative languages
Result language
angličtina
Original language name
IN SEARCH OF AN APPROPRIATE MARKET PRODUCT BASED ON THE WEIGHTED-AVERAGE MULTI-CRITERIA DECISION MAKING MODEL
Original language description
The aim of the paper is to present a methodology of designing a product that will appeal to many customers with different needs and desires. Customer-specific product requirements is what lies at the root of the problem of what to produce, giving rise to discussions this paper is based on. The methodology draws on customer polls and the weighted-average multi-criteria decision-making model to describe several techniques of detecting what is desired by the market as well as a way of comparing the techniques. Since a model is used, the paper also introduces a measure of confidence in the model, so that practitioners working with the model have an idea to what extent they can trust it. Finally, since the methodology requires knowledge of bounds within which quantifiable product features should be sought, the paper explains how to get round the problem of not knowing the bounds exactly.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50202 - Applied Economics, Econometrics
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Economic Computation and Economic Cybernetics Studies and Research
ISSN
0424-267X
e-ISSN
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Volume of the periodical
52
Issue of the periodical within the volume
3
Country of publishing house
RO - ROMANIA
Number of pages
14
Pages from-to
265-278
UT code for WoS article
000447680900018
EID of the result in the Scopus database
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