Challenges in sustainability transitions in B2B firms and the role of corporate entrepreneurship in responding to crises created by the pandemic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27360%2F24%3A10255485" target="_blank" >RIV/61989100:27360/24:10255485 - isvavai.cz</a>
Result on the web
<a href="https://www.sciencedirect.com/science/article/pii/S0019850124000191" target="_blank" >https://www.sciencedirect.com/science/article/pii/S0019850124000191</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.indmarman.2024.01.019" target="_blank" >10.1016/j.indmarman.2024.01.019</a>
Alternative languages
Result language
angličtina
Original language name
Challenges in sustainability transitions in B2B firms and the role of corporate entrepreneurship in responding to crises created by the pandemic
Original language description
The global emphasis on promulgating sustainable business operations has made it imperative for B2B firms to transition toward sustainability, but these firms' efforts seem to have been affected unduly by the COVID-19 pandemic. There is little understanding of sustainability transition-related challenges that firms may have, or are continuing to face, in the wake of the "new normal" business environment created by the pandemic-related disruptions and these firms' responses thereof. We address this gap by investigating the role of corporate entrepreneurship (CE) as a panacea for such challenges, driven by past indications on CE's viability as a strategy for promoting transitions toward sustainability. Using a longitudinal qualitative research design, we collected data via Prolific Academic from 53 participants based in multiple countries through open-ended essays over two months. Analyzing the data following the Gioia method, we find three main challenges affecting B2B firms' sustainability transitions: (a) knowledge management, (b) stakeholder support, and (c) resource constraints. Five CE and strategic choice-related factors are found to vitally facilitate sustainability transitions and assist firm employees in overcoming the identified challenges. The findings highlight important implications for B2B organizations, emphasizing the need to integrate entrepreneurial activities with sustainability initiatives and prompting further research on resource optimization, knowledge dissemination, and stakeholder education to enhance sustainability awareness.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Industrial Marketing Management
ISSN
0019-8501
e-ISSN
1873-2062
Volume of the periodical
118
Issue of the periodical within the volume
2024
Country of publishing house
US - UNITED STATES
Number of pages
17
Pages from-to
93-109
UT code for WoS article
001201462500001
EID of the result in the Scopus database
2-s2.0-85186109615