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Prediction of world marketing trends in cosecutive twenty years

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F04%3A00009774" target="_blank" >RIV/61989100:27510/04:00009774 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    čeština

  • Original language name

    Predikce následujícího dvacetiletí v koncepci marketingu

  • Original language description

    This paper applies the prediction of world development to the marketing world for consecutive twenty years. It is based on one of the most significant concluding prognostic studies ordered by the Germany Ministry of education, development and technology(BMBF). Prognosis application is concerned to the relationship between supply - demand, otherwise producer - customer. The prognostic studies are resumed in the first instance of this paper, thereafter the marketing domain deduction. The conclusion takesin an objective vision of development in marketing mix for the next twenty years.

  • Czech name

    Predikce následujícího dvacetiletí v koncepci marketingu

  • Czech description

    This paper applies the prediction of world development to the marketing world for consecutive twenty years. It is based on one of the most significant concluding prognostic studies ordered by the Germany Ministry of education, development and technology(BMBF). Prognosis application is concerned to the relationship between supply - demand, otherwise producer - customer. The prognostic studies are resumed in the first instance of this paper, thereafter the marketing domain deduction. The conclusion takesin an objective vision of development in marketing mix for the next twenty years.

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    Z - Vyzkumny zamer (s odkazem do CEZ)

Others

  • Publication year

    2004

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Mezinárodné vzťahy 2003

  • ISBN

    80-225-1880-8

  • ISSN

  • e-ISSN

  • Number of pages

    6

  • Pages from-to

  • Publisher name

    Ekonomická univerzita v Bratislavě

  • Place of publication

    Bratislava

  • Event location

    Virt, Slovenská republika

  • Event date

    Dec 4, 2003

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article