Prediction of world marketing trends in cosecutive twenty years
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F04%3A00009774" target="_blank" >RIV/61989100:27510/04:00009774 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
Predikce následujícího dvacetiletí v koncepci marketingu
Original language description
This paper applies the prediction of world development to the marketing world for consecutive twenty years. It is based on one of the most significant concluding prognostic studies ordered by the Germany Ministry of education, development and technology(BMBF). Prognosis application is concerned to the relationship between supply - demand, otherwise producer - customer. The prognostic studies are resumed in the first instance of this paper, thereafter the marketing domain deduction. The conclusion takesin an objective vision of development in marketing mix for the next twenty years.
Czech name
Predikce následujícího dvacetiletí v koncepci marketingu
Czech description
This paper applies the prediction of world development to the marketing world for consecutive twenty years. It is based on one of the most significant concluding prognostic studies ordered by the Germany Ministry of education, development and technology(BMBF). Prognosis application is concerned to the relationship between supply - demand, otherwise producer - customer. The prognostic studies are resumed in the first instance of this paper, thereafter the marketing domain deduction. The conclusion takesin an objective vision of development in marketing mix for the next twenty years.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2004
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Mezinárodné vzťahy 2003
ISBN
80-225-1880-8
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
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Publisher name
Ekonomická univerzita v Bratislavě
Place of publication
Bratislava
Event location
Virt, Slovenská republika
Event date
Dec 4, 2003
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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