Marketing Study of the Electric Vehicles' Diffusion

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F10%3A10225078" target="_blank" >RIV/61989100:27510/10:10225078 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Marketing Study of the Electric Vehicles' Diffusion
Original language description
The industry of the electric vehicles is currently fast performing supported by new sophisticated methods, which minimize disadvantages of electric vehicles' usage, but these products still need skilful marketing to gain market acceptance and adoption. This new promising product segment brings the business opportunity not only for the car manufacturers but also for the electric energy suppliers and operators, because an infrastructure for recharging is needed. The fast entrance of the electrical vehicles into markets and their diffuse throughout society will be conditioned by the marketing activities of the automobile manufacturers on one side and energy suppliers on the other. This paper is aimed to the problems of marketing of the electrical vehiclesas an important part of propagation and adoption of this technology.
Czech name
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Czech description
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Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 11th International Scienticic Conference Electric Power Engineering 2010
ISBN
978-80-214-4094-4
ISSN
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e-ISSN
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Number of pages
883
Pages from-to
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Publisher name
University of Technology
Place of publication
Brno
Event location
Brno
Event date
May 4, 2010
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000284981100159

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