Design and Web Usability Testing of Service Selling Web Sites

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86079343" target="_blank" >RIV/61989100:27510/12:86079343 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Design and Web Usability Testing of Service Selling Web Sites

Original language description

This paper deals with presentation of the research project partial results, which was focused on the design, deployment and design optimization of service selling web sites. The testing and research conducted on web users allowed us to find out how to design web sites, which the target group would respond exactly as the creator needs to. Most often, a success is measured by an amount of prepaid services or goods purchased. The article´s aim is to provide guidance on how to run various forms of testing of users´ reactions and their response to the service selling web sites. Various theoretical approaches and methods that are used for web usability testing are described in the paper. At the same time, a technical realization of the tested web sites is mentioned out as well as nowadays basic web technologies are described.

Czech name

—

Czech description

—

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

—

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2012

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

ECON '12

ISSN

1803-3865

e-ISSN

—

Volume of the periodical

1

Issue of the periodical within the volume

21

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

11

Pages from-to

56-66

UT code for WoS article

—

EID of the result in the Scopus database

—