Food Quality Labels and their Perception by Consumers in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86083769" target="_blank" >RIV/61989100:27510/12:86083769 - isvavai.cz</a>
Result on the web
<a href="http://waset.org/publications/7271/food-quality-labels-and-their-perception-by-consumers-in-the-czech-republic" target="_blank" >http://waset.org/publications/7271/food-quality-labels-and-their-perception-by-consumers-in-the-czech-republic</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Food Quality Labels and their Perception by Consumers in the Czech Republic
Original language description
The paper deals with quality labels used in the food products market, especially with labels of quality, labels of origin, and labels of organic farming. The aim of the paper is to identify perception of these labels by consumers in the Czech Republic. The first part refers to the definition and specification of food quality labels that are relevant in the Czech Republic. The second part includes the discussion of marketing research results. Data were collected with personal questioning method. Empirical findings on 150 respondents are related to consumer awareness and perception of national and European food quality labels used in the Czech Republic, attitudes to purchases of labelled products, and interest in information regarding the labels. Statistical methods, in the concrete Pearson´s chi-square test of independence, coefficient of contingency, and coefficient of association are used to determinate if significant differences do exist among selected demographic categories of Czech
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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