Media and Corporate Social Responsibility

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86084350" target="_blank" >RIV/61989100:27510/12:86084350 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Media and Corporate Social Responsibility
Original language description
Corporate social responsibility (also called corporate responsibility) is one of the most frequently discussed topics. In relation to corporate responsibility the questions are asked whether 'to be or not to be' socially responsible. Corporate social responsibility in practice means to behave correctly, do not harm the environment and to bring values to the whole society. According to the research carried out by the Ipsos Tambor Company, social responsibility increases confidence in the company for twothirds of Czech Republic population. The aim of the paper is to evaluate media images of corporate social responsibility in the Czech media and to assess the impact of media on shaping the public opinion in the field of social responsibility. Distinctivemedia coverage of corporate social responsibility issues is apparent at the turn of the century. An increased media interest in this issue is especially associated with the development of corporate social responsibility in the Czech Repu
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Management Challenges in the 21st Century : Bratislava, April 25, 2012
ISBN
978-80-89306-14-5
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
351-359
Publisher name
Vysoká škola manažmentu
Place of publication
Bratislava
Event location
Bratislava
Event date
Apr 25, 2012
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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