The City of Ostrava: from Industrial Image to Industrial Image 2.0

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F14%3A86090529" target="_blank" >RIV/61989100:27510/14:86090529 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1057/9781137465160.0020" target="_blank" >http://dx.doi.org/10.1057/9781137465160.0020</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1057/9781137465160.0020" target="_blank" >10.1057/9781137465160.0020</a>

Result language
angličtina
Original language name
The City of Ostrava: from Industrial Image to Industrial Image 2.0
Original language description
The case of the Ostrava City in the Czech Republic provides unique experience of an area, which was always too remote from all the centres of political power, that is, from Vienna in Austro-Hungarian Empire era, as well as Prague in the era of Czechoslovakia. This distance may be perceived not just in its simple geographical meaning but also in its abundant psychological connotations too. The importance of the Ostrava region on the agenda of central politics was always rather marginal and focused strictly on economics. This was primarily about the utilization of Ostrava?s resources. The crucial attribute which turned the spotlight on Ostrava in this way was the development of coalmining and the related steelworks in the 19th century. The lack of focuson the other aspects of regional life gave rise to the area?s unique regional identity. This identity reflected the feeling that the region must rely on itself. Ostrava?s cultural life thus always was a sort of alternative.
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Harnessing place branding through cultural entrepreneurship
ISBN
978-1-137-46515-3
Number of pages of the result
20
Pages from-to
191-210
Number of pages of the book
320
Publisher name
Palgrave Macmillan Publishers Ltd.
Place of publication
Houndmills
UT code for WoS chapter
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