Obviating some of the theoretical barriers of data envelopment analysis-discriminant analysis: an application in predicting cluster membership of customers

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86096327" target="_blank" >RIV/61989100:27510/15:86096327 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Obviating some of the theoretical barriers of data envelopment analysis-discriminant analysis: an application in predicting cluster membership of customers
Original language description
Data envelopment analysis-discriminant analysis (DEA-DA) has been used for predicting cluster membership of decision-making units (DMUs). One of the possible applications of DEA-DA is in the marketing research area. This paper uses cluster analysis to cluster customers into two clusters: Gold and Lead. Then, to predict cluster membership of new customers, DEA-DA is applied. In DEA-DA, an arbitrary parameter imposing a small gap between two clusters (?) is incorporated. It is shown that different ? leadsto different prediction accuracy levels since an unsuitable value for ? leads to an incorrect classification of DMUs. We show that even the data set with no overlap between two clusters can be misclassified. This paper proposes a new DEA-DA model to tackle this issue. The aim of this paper is to illustrate some computational difficulties in previous DEA-DA approaches and then to propose a new DEA-DA model to overcome the difficulties. A case study demonstrates the efficacy of the propos
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Project
Result was created during the realization of more than one project. More information in the Projects tab.
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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