FQSPM-SWOT for strategic alliance planning and partner selection; case study in a holding car manufacturer company

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86096362" target="_blank" >RIV/61989100:27510/15:86096362 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

FQSPM-SWOT for strategic alliance planning and partner selection; case study in a holding car manufacturer company

Original language description

In today's competitive environment, holding companies are usually unable to successfully compete in production of goods and services due to technological sophistication. Therefore, for success of holding companies, selecting appropriate strategic alliance partner is a critical factor. Accordingly, the aim of the paper is to propose a systematic approach for an effective partner selection. Firstly, the underlying motivation and reasons for a strategic alliance building are presented using a SWOT analysis. Criteria of partners' evaluation are attained on the basis of combining strengths, weaknesses, opportunities and threats. Due to uncertainty of criteria, they are weighted using fuzzy quantitative strategic planning matrix (FQSPM). Because of a large number of criteria obtained from the SWOT-FQSPM analysis, criteria are diminished based on their weights using the Gap analysis with fuzzy data ranking. In the next step, it is proposed to apply four ranking algorithms including the Fuzzy

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

Result was created during the realization of more than one project. More information in the Projects tab.

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Technological and Economic Development of Economy

ISSN

2029-4913

e-ISSN

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Volume of the periodical

21

Issue of the periodical within the volume

2

Country of publishing house

LT - LITHUANIA

Number of pages

21

Pages from-to

165-185

UT code for WoS article

000350286500001

EID of the result in the Scopus database

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