Intergenerational Analysis of Consumer Behaviour on the Beer Market

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86094783" target="_blank" >RIV/61989100:27510/16:86094783 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1016/j.sbspro.2016.05.524" target="_blank" >http://dx.doi.org/10.1016/j.sbspro.2016.05.524</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.sbspro.2016.05.524" target="_blank" >10.1016/j.sbspro.2016.05.524</a>

Result language
angličtina
Original language name
Intergenerational Analysis of Consumer Behaviour on the Beer Market
Original language description
This paper deals with the analysis of consumer behaviour on the beer market. The main goal is to investigate how consumer behaviour differs across distinct age groups (Generation X and Generation Y) and across two European markets (Czech, British). The study is based on on-line survey conducted in both countries. The findings indicate the substantial effect of age categories on discussed attributes of consumer behaviour (frequency of beer consumption, beer criteria preference, brand loyalty, brand switching). This article also attempts to find reasons for brand switching. Namely change in a beer quality (taste) represents key issue for this problem.
Czech name
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Czech description
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Project
<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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