Regional Product Labelling System Znojemsko Regionální Produkt From The Point Of Consumer Behaviour's View

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86100357" target="_blank" >RIV/61989100:27510/16:86100357 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Regional Product Labelling System Znojemsko Regionální Produkt From The Point Of Consumer Behaviour's View

Original language description

The article is focused on regional labelling systems from the point of consumer behaviour&apos;s view. Nowadays, regional product labelling is a tool being used worldwide, mainly by the food, helping to make a food production of small and middle-sized regional and local producers and farmers more visible among the consumers. Regional labelling systems are the most often coordinated by non-profit organizations and regional municipalities. This article is focused on the basic association connected with the brand Znojemsko Regionální produkt [Regional product Znojemsko] among consumers. At the time of the research realization, this brand was the youngest regional brand (RB) coordinated by Asociace regionálních značek [Association of Regional Brands] (ARB). The research was provided at the turn of the years 2014 and 2015; 450 respondents of the Czech Republic, South-Moravian region participated in it. The results presented in this article are the partial results of this research and are presented in connection to the selected socio-demographical parameters - the highest education, gender, age and family income. The results show that the respondents with higher income are aware of the regional brand the most. As for the rest of parameters, only small differences among categories of respondents were found.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Marketing identity: brands we love – part II : proceedings from the international scientific conference : November 8-9, 2016, Trnava, Slovak Republic

ISBN

978-80-8105-841-7

ISSN

1339-5726

e-ISSN

1339-5726

Number of pages

11

Pages from-to

404-414

Publisher name

University of SS. Cyril and Methodius in Trnava

Place of publication

Trnava

Event location

Smolenice

Event date

Nov 8, 2016

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

000405153400040