Global Aspects of Social Media Perception by Z Generation in Gender

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F20%3A10243072" target="_blank" >RIV/61989100:27510/20:10243072 - isvavai.cz</a>

Result on the web

<a href="http://acta.euke.sk/uploads/Acta%202019%20No%202.pdf" target="_blank" >http://acta.euke.sk/uploads/Acta%202019%20No%202.pdf</a>

DOI - Digital Object Identifier

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Result language

čeština

Original language name

Global Aspects of Social Media Perception by Z Generation in Gender

Original language description

Social media became a phenomenon as soon as it became active. For a long time, it was not clear what direction their development would take. The result exceeded many expectations. The research the results of which are presented here was carried out at a time when we did not know anything about coronavirus and the media generally played only an informational and entertaining role. It is clear that the role of the media, especially the social ones, has changed radically in recent weeks and it will be desirable to return to many research projects and compare their development trends from the current situation in the society. Therefore, in order to be able to compare, the results of the research activities carried out should be presented, although the view before and after the coronavirus does not look very optimistic. Main aim of this article is to find out how and why the young generation uses social media. The research concentrated on answering the following questions: how much times respondents spend on the Internet in general and why, which social networks they use and how much time they spend on social networks and why. Specifically, the research concerns two age generations, Generation Y (birth 1976, upper limit varies according to different views of the study authors) and Generation Z (birth 1995 - ca. 2020). The purpose is to determine whether respondents&apos; age affects their perception of social media. The Chi-square test of independence served to confirm or reject the established hypotheses.

Czech name

Global Aspects of Social Media Perception by Z Generation in Gender

Czech description

Social media became a phenomenon as soon as it became active. For a long time, it was not clear what direction their development would take. The result exceeded many expectations. The research the results of which are presented here was carried out at a time when we did not know anything about coronavirus and the media generally played only an informational and entertaining role. It is clear that the role of the media, especially the social ones, has changed radically in recent weeks and it will be desirable to return to many research projects and compare their development trends from the current situation in the society. Therefore, in order to be able to compare, the results of the research activities carried out should be presented, although the view before and after the coronavirus does not look very optimistic. Main aim of this article is to find out how and why the young generation uses social media. The research concentrated on answering the following questions: how much times respondents spend on the Internet in general and why, which social networks they use and how much time they spend on social networks and why. Specifically, the research concerns two age generations, Generation Y (birth 1976, upper limit varies according to different views of the study authors) and Generation Z (birth 1995 - ca. 2020). The purpose is to determine whether respondents&apos; age affects their perception of social media. The Chi-square test of independence served to confirm or reject the established hypotheses.

Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Oeconomica Cassoviensia : scientific journal

ISSN

1337-6020

e-ISSN

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Volume of the periodical

XII

Issue of the periodical within the volume

2

Country of publishing house

SK - SLOVAKIA

Number of pages

11

Pages from-to

45-56

UT code for WoS article

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EID of the result in the Scopus database

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