IMPACT OF THE COVID-19 PANDEMIC ON ENGAGEMENT OF THE TOURIST INFORMATION CENTRE'S FACEBOOK PAGE
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F20%3A10246147" target="_blank" >RIV/61989100:27510/20:10246147 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/Marketing-Identity-2020-eng.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-2020-eng.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
IMPACT OF THE COVID-19 PANDEMIC ON ENGAGEMENT OF THE TOURIST INFORMATION CENTRE'S FACEBOOK PAGE
Original language description
One of the biggest questions on all marketers' minds is, "How do we get more Facebook engagement for our brand?" Facebook engagement is any action someone takes on a Facebook page or one of someone's posts. The most common examples are likes, comments, and shares, but it can also include checking in to your location or tagging you in a post. Facebook engagement matters because it can help extend organic reach. According to Statista with over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide. This study aims to identify the impact of the Covid-19 pandemic on engagement of the tourist information centre's Facebook page. We empirically analyse data from the official tourist Facebook account "Visit Kosice" using Facebook Insight for observed period March to June 2019 and 2020. The Covid-19 pandemic has affected the usage of social media by the world's general population, and we compare data before and during the Covid-19 pandemic. The results show whether or not the pandemic affects the behaviour of Facebook users.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Conference Proceedings from the Annual International Scientific Conference Marketing Identity 2020: COVID-2.0 : 11.11.2021, Trnava, Slovensko
ISBN
978-80-572-0107-6
ISSN
2729-7527
e-ISSN
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Number of pages
10
Pages from-to
640-649
Publisher name
University of SS. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Trnava
Event date
Nov 11, 2020
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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