The Impact of Covid-19 on Marketing of Accommodation Establishments

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F20%3A10246931" target="_blank" >RIV/61989100:27510/20:10246931 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/Marketing-Identity-2020-eng.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-2020-eng.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Impact of Covid-19 on Marketing of Accommodation Establishments
Original language description
The submitted article deals with the impact of the contemporary phenomenon of the COVID-19 pandemic on the marketing management and decision-making of accommodation establishments, which have been and will be, in addition to the guide services, the most affected in the whole tourism sector. Restrictions imposed by government's decisions and bans or significant restrictions on travelling have negatively affected the development of international as well as domestic tourism, in all of its forms on which accommodation facilities are completely dependent. Based on the analysis of secondary sources and managed interviews with the sales directors of selected hotels, the article aims to describe the approaches of various accommodation establishments from different regions of the Czech Republic to marketing management. The analysis and questions will cover changes in product and pricing policy and changes in relation to the target market segment. The results of the implemented analysis will be refined by interviews with managers of selected hotels and an evaluation of the provisional effectiveness of taken measures.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Conference Proceedings from the Annual International Scientific Conference Marketing Identity 2020: COVID-2.0 : 11.11.2021, Trnava, Slovensko
ISBN
978-80-572-0107-6
ISSN
2729-7527
e-ISSN
2729-7527
Number of pages
6
Pages from-to
585-591
Publisher name
University of SS. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Trnava
Event date
Nov 11, 2020
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000656125300056

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