Systematic review on customer citizenship behavior: Clarifying the domain and future research agenda
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F22%3A10249119" target="_blank" >RIV/61989100:27510/22:10249119 - isvavai.cz</a>
Result on the web
<a href="https://www.sciencedirect.com/science/article/pii/S0148296321008365" target="_blank" >https://www.sciencedirect.com/science/article/pii/S0148296321008365</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.jbusres.2021.11.029" target="_blank" >10.1016/j.jbusres.2021.11.029</a>
Alternative languages
Result language
angličtina
Original language name
Systematic review on customer citizenship behavior: Clarifying the domain and future research agenda
Original language description
In the last two decades customer citizenship behavior (CCB) has attracted considerable attention. This systematic review maps what we already know about CCB. The study proposes remedies to the conceptual confusion in extant CCB research and positions it vis-a-vis similar but distinct concepts. The study systematizes existing knowledge about antecedents and consequences of CCB. CCB antecedents are organized into six categories: company resources, business to customer relationship quality, value cocreation, identity fit, customer to customer quality, and customer resources, while the CCB outcomes are organized into three categories: customer-company relational outcomes, customer-related outcomes and employeerelated outcomes. The study also offers an extensive CCB's further research directions that are grouped along Theory, Methodology and Context.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Business Research
ISSN
0148-2963
e-ISSN
1873-7978
Volume of the periodical
140
Issue of the periodical within the volume
February
Country of publishing house
US - UNITED STATES
Number of pages
15
Pages from-to
25-39
UT code for WoS article
000735206700003
EID of the result in the Scopus database
2-s2.0-85120806891