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Advo: A system to manage influencer marketing campaigns on social networks

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27740%2F21%3A10248760" target="_blank" >RIV/61989100:27740/21:10248760 - isvavai.cz</a>

  • Alternative codes found

    RIV/61989100:27240/21:10248760

  • Result on the web

    <a href="https://www.mdpi.com/2076-3417/11/14/6497" target="_blank" >https://www.mdpi.com/2076-3417/11/14/6497</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.3390/app11146497" target="_blank" >10.3390/app11146497</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Advo: A system to manage influencer marketing campaigns on social networks

  • Original language description

    In the fourth technology revolution, influencer marketing is an essential kind of digital marketing. This marketing uses identified influencers to viral the information of products to target customers. It is useful to support brands exposed to more valuable online consumers. The influencer marketing campaign needs a management system to manage on a social network. This system helps to increase the efficiency of a campaign. This paper proposes a management system for the influencer marketing campaign, called the ADVO system. This system provides a tool for collecting data on a social network and detecting potential brand influencers for the marketing campaign. The meaningful measures for users include amplification factors for evaluating the information propagation, the passion point to measure a user&apos;s favorite when it comes to a brand, and the content creation score for determining the ability of post-content creating. The ADVO system helps the brand to make the decision through real-time visual reports of the campaign. It is a foundation to create commercial activities and construct an advocate community of the related brand. (C) 2021 by the authors. Licensee MDPI, Basel, Switzerland.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database

  • CEP classification

  • OECD FORD branch

    10200 - Computer and information sciences

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Applied Sciences

  • ISSN

    2076-3417

  • e-ISSN

  • Volume of the periodical

    11

  • Issue of the periodical within the volume

    14

  • Country of publishing house

    CH - SWITZERLAND

  • Number of pages

    18

  • Pages from-to

    nestrankovano

  • UT code for WoS article

  • EID of the result in the Scopus database

    2-s2.0-85111103553