The Importance of Valence-Framing in the Process of Political Communication: Effects on the Formation of Political Attitudes among Viewers of Television News in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F17%3A73582085" target="_blank" >RIV/61989592:15210/17:73582085 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.20901/ms.8.15.6/Primljeno:04.04.2017" target="_blank" >http://dx.doi.org/10.20901/ms.8.15.6/Primljeno:04.04.2017</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.20901/ms.8.15.6/Primljeno:04.04.2017" target="_blank" >10.20901/ms.8.15.6/Primljeno:04.04.2017</a>
Alternative languages
Result language
angličtina
Original language name
The Importance of Valence-Framing in the Process of Political Communication: Effects on the Formation of Political Attitudes among Viewers of Television News in the Czech Republic
Original language description
This article explores the meaning of valence-framing theory in political communication. It examines the influence of valence frames on the formation of political attitudes among the public. The valence-framing effect is derived from the information context value (positive, negative) and applies if people’s attitudes towards a certain subject match the context value of the information received. The article presents a case study of reports during the crisis of Mirek Topolánek’s government in the Czech Republic in 2009. It examines to what extent the context of the statements on the Czech news concerning the parliamentary parties Civic Democratic Party (ODS, leader Mirek Topolánek) and the Czech Social Democratic Party (ČSSD, leader Jiří Paroubek) related to the existing political attitudes of their prospective audiences. The article argues that the valence-framing effect was more evident in the public broadcasting programme Události ČT than the commercial programme Televizní noviny, a paradox which can be explained by the unique link between the attributes of the Czech media environment and the political opinions of their viewers.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50601 - Political science
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Media studies
ISSN
1847-9758
e-ISSN
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Volume of the periodical
8
Issue of the periodical within the volume
15
Country of publishing house
HR - CROATIA
Number of pages
20
Pages from-to
72-91
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85031497800