The aura of tattoos: The commodification of tradition in Buscalan village, the Philippines
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F21%3A73608665" target="_blank" >RIV/61989592:15210/21:73608665 - isvavai.cz</a>
Result on the web
<a href="https://reader.elsevier.com/reader/sd/pii/S1568484921000563?token=0A05B26374667391153F952CEDCCC79DC0FB44C7B10B18CEA134AB3D19CC9A3D328FF8F4897585C7DC8D6AA2C887735E&originRegion=eu-west-1&originCreation=20211206122847" target="_blank" >https://reader.elsevier.com/reader/sd/pii/S1568484921000563?token=0A05B26374667391153F952CEDCCC79DC0FB44C7B10B18CEA134AB3D19CC9A3D328FF8F4897585C7DC8D6AA2C887735E&originRegion=eu-west-1&originCreation=20211206122847</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.ajss.2021.04.001" target="_blank" >10.1016/j.ajss.2021.04.001</a>
Alternative languages
Result language
angličtina
Original language name
The aura of tattoos: The commodification of tradition in Buscalan village, the Philippines
Original language description
The present study focuses on the ongoing shift in the meaning and importance of traditional Kalinga tattoos that is happening in Buscalan village in the Philippines. The starting point for the analysis is the conception of disintegration of "the aura ", as defined by Walter Benjamin, resulting from their disembedding from time and space that is caused by technological reproducibility of the artworks. The study shows that the basis of the aura of Buscalan tattoos is their relation to a successful headhunt. At present, tattoos in Buscalan are standing on the edge, because the high popularity of the last tattoo artist who tattooed the head-hunters leads to commodification of traditional tattoos and an increase in tourism in the particular area. The study describes a two-way process of disintegration and preservation of the aura of Buscalan tattoos: on the one hand, the tradition of tattooing headhunters has disappeared, but on the other hand, the aura of tattoos is preserved thanks to audiovisual means and sharing on social networking sites. The "here and now " of the place and its tattoos is being transferred into the hyper-reality where Buscalan tattoos are gaining a new dimension.
Czech name
—
Czech description
—
Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
50404 - Anthropology, ethnology
Result continuities
Project
—
Continuities
O - Projekt operacniho programu
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Asian Journal of Social Science
ISSN
1568-4849
e-ISSN
1568-5314
Volume of the periodical
49
Issue of the periodical within the volume
3
Country of publishing house
NL - THE KINGDOM OF THE NETHERLANDS
Number of pages
8
Pages from-to
153-160
UT code for WoS article
000701819700004
EID of the result in the Scopus database
2-s2.0-85131701585