Into the Music Video Traffic: Platforms, Interventions, Extensions
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F24%3A73621886" target="_blank" >RIV/61989592:15210/24:73621886 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5040/9781501398025.ch-I" target="_blank" >http://dx.doi.org/10.5040/9781501398025.ch-I</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5040/9781501398025.ch-I" target="_blank" >10.5040/9781501398025.ch-I</a>
Alternative languages
Result language
angličtina
Original language name
Into the Music Video Traffic: Platforms, Interventions, Extensions
Original language description
Music videos have always traveled. While the cultural significance and transmedia expansion of music videos cannot be doubted today, their various travels and continual migrations have remained largely overlooked. In order to rethink music videos in their complex transmedia relationships, sociocultural framing, and discursive connections, this introductory chapter proposes the concept of music video traffic. Situated at the intersection of audiovisual studies, cultural analysis, and media theory, this notion invites to examine music videos from within their busy traffic involving their underlying online platforms, political situations, and transmedia movements. To this end, the chapter argues for decentering music videos to open up new avenues for studying them relationally—at the juncture with other media, platforms, political dispositifs, and aesthetic forms. Emerging as highly unstable, transforming, and perpetually migrating cultural objects—traversing various media platforms, engaging with new technologies, interrogating manifold cultural identities—music videos have come to be defined by their very mobility.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
60405 - Studies on Film, Radio and Television
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Traveling Music Videos
ISBN
978-1-5013-9799-8
Number of pages of the result
17
Pages from-to
1-17
Number of pages of the book
288
Publisher name
Bloomsbury Academic
Place of publication
London
UT code for WoS chapter
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