Sinograms on Commercial Signs. A Case Study of Chinese Restaurants in Prague
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F24%3A73626499" target="_blank" >RIV/61989592:15210/24:73626499 - isvavai.cz</a>
Result on the web
<a href="https://obd.upol.cz/id_publ/333206386" target="_blank" >https://obd.upol.cz/id_publ/333206386</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.36824/2022-graf-slam" target="_blank" >10.36824/2022-graf-slam</a>
Alternative languages
Result language
angličtina
Original language name
Sinograms on Commercial Signs. A Case Study of Chinese Restaurants in Prague
Original language description
This paper is a response to the noticeable use of Chinese script in the public space of a country with a relatively small number of Chinese immigrants. The appearance of this linguistic phenomenon in Czechia arises from its significant involvement in the gastronomy business associated with vibrant outdoor branding. Sinograms are one of the most favorite items through which Chinese restaurant label the ethnic origin of the offered food. This study draws on the conceptual framework of linguistic landscape theory and, through visual analysis, reconstructs the graphic and linguistic contexts in which sinograms are displayed on restaurant storefronts. It is based on the photo documentation collected during August 2020 in the capital city of Prague. The sinogram-oriented approach enables a unique outlook on the dynamics of the foreign non-Latin script displayed on commercial signs. The established set of similarities indicates a high level of unity in the marketing of Chineseness through the sinograms.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
60202 - Specific languages
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Grapholinguistics in the 21st Century 2022. Proceedings
ISBN
—
ISSN
2681-8566
e-ISSN
2534-5192
Number of pages
22
Pages from-to
135-156
Publisher name
Fluxus Edition
Place of publication
Brest
Event location
Paříž
Event date
Jun 8, 2022
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—