Eye-tracking methods for investigation of cartographic principles
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15310%2F12%3A33143216" target="_blank" >RIV/61989592:15310/12:33143216 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5593/SGEM2012/S09.V2016" target="_blank" >http://dx.doi.org/10.5593/SGEM2012/S09.V2016</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/SGEM2012/S09.V2016" target="_blank" >10.5593/SGEM2012/S09.V2016</a>
Alternative languages
Result language
angličtina
Original language name
Eye-tracking methods for investigation of cartographic principles
Original language description
Paper describes possibilities of the utilization of the eye-tracking technology to evaluate user perception and cognition of maps and graphic outputs from Geographical Information Systems. Applied cartography has to follow certain rules to make the map appropriate to the needs of map user. These rules concern the procedure of map composition creation, legend structuring, map complexity optimization etc. The application of cartographic rules can suffer by a considerable degree of subjectivity. Cartographers should evaluate the maps according to user perception and cognition, due to the effort of objectification the map creation processes. The most frequently used methods of visualization of eye-tracking data are scanpath, which typically evaluates the qualitative characteristics of the observed users behaviour, and HeatMap, used for quantitative evaluation of data obtained by monitoring several users. On the benefit of the cartography, it is possible to use the analysis of areas of inte
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
DE - Earth magnetism, geodesy, geography
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Conference proceedings 12th International Multidisciplinary Scientific GeoConference, Volume II
ISBN
978-954-91818-3-8
ISSN
1314-2704
e-ISSN
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Number of pages
8
Pages from-to
1041 - 1048
Publisher name
STEF92 Technology Ltd.
Place of publication
Sofia
Event location
Albena, Bulgaria
Event date
Jun 17, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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