Impact of social media and modern IT applications on visitor numbers in protected landscape areas – case studies from popular places in PLA Beskydy

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15310%2F21%3A73610192" target="_blank" >RIV/61989592:15310/21:73610192 - isvavai.cz</a>
Result on the web
<a href="https://obd.upol.cz/id_publ/333190079" target="_blank" >https://obd.upol.cz/id_publ/333190079</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Impact of social media and modern IT applications on visitor numbers in protected landscape areas – case studies from popular places in PLA Beskydy
Original language description
Social media (Facebook, Instagram, etc.), as new age media, have high potential to influence public opinion, setting popular trends, and affect distribution in the area and behavior of the masses. The same also applies in the field of nature conservation. It turns out that social media content can motivate the general public to visit a Protected Landscape Area and also has an impact on visitors’ behavior in destination, respecting its conservation conditions, etc. Therefore utilization of social media content should take a certain place in management of attendance of Protected Landscape Areas. This article introduces some specific examples of social media content impact on tourism in popular places in Beskydy PLA.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Public recreation and landscape protection - with sense hand in hand
ISBN
978-80-7509-779-8
ISSN
2336-6311
e-ISSN
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Number of pages
5
Pages from-to
266-270
Publisher name
Mendelova univerzita v Brně
Place of publication
Brno
Event location
Křtiny
Event date
May 10, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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