New Perception as Message of Contemporary Digital Environment

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15410%2F23%3A73623157" target="_blank" >RIV/61989592:15410/23:73623157 - isvavai.cz</a>
Result on the web
<a href="https://pdf.uhk.cz/hkjas/past_issues.php" target="_blank" >https://pdf.uhk.cz/hkjas/past_issues.php</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
New Perception as Message of Contemporary Digital Environment
Original language description
The effects, consequences of the contemporary social media are common, unmarked phenomenain the recent digital environment. From the perspective of the predigital text-based environment, however,these effects are highly marked. They may include boredom, impatience related to real-life processes,the popularity of memes, contemporary fashion, behaviour transferring TikTok into physical reality and theBeReal platform defined as anti-Instagram. These effects can be explained by the new media alteringhuman perception and creating a new one. The new altered perception is the real message of digitalmedia. The message of digital technology, the altered perception of its users, permeates all levels ofsociety. Popular news sources like news websites, radio and TV have been replaced by TikTok andYouTube. The cognitive experiences acquired on digital platforms are creating hitherto unrecognisedemotional needs limited only by the imagination of their designers. Digital games offer tailored emotionsand returning to physical reality is becoming increasingly difficult. Interactivity of the digital technologyis the standard and scrolling has become a new literacy. The environment is programmed for psychiceffect even without reading and writing.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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