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EN
ČeštinaEnglish

Marketing

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F04%3A00000908" target="_blank" >RIV/62156489:43110/04:00000908 - isvavai.cz</a>

  • Result on the web

    —

  • DOI - Digital Object Identifier

    —

Alternative languages

  • Result language

    čeština

  • Original language name

    Marketing

  • Original language description

    Učebnice základů marketingu.

  • Czech name

    Marketing

  • Czech description

    Učebnice základů marketingu.

Classification

  • Type

    B - Specialist book

  • CEP classification

    AH - Economics

  • OECD FORD branch

    —

Result continuities

  • Project

    —

  • Continuities

    Z - Vyzkumny zamer (s odkazem do CEZ)

Others

  • Publication year

    2004

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • ISBN

    80-210-3500-5

  • Number of pages

    166

  • Publisher name

    Masarykova univerzita v Brně

  • Place of publication

    Brno

  • UT code for WoS book

    —