INFLUENCE OF HOUSEHOLD LEADING MEMBER'S PROFESSION ON PERCENT OCCURRENCE OF NEWSPAPER USAGE

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F07%3A00113430" target="_blank" >RIV/62156489:43110/07:00113430 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

čeština

Original language name

Vliv povolání vůdčí osoby domácnosti na frekvenci četby novin

Original language description

The paper deals with relation among household leading member's profession and frequency of reading newspaper -- the integrated media market product. Identified dependences are intercepted by statistical apparatus and visualized by a contingency chart anda graph.

Czech name

Vliv povolání vůdčí osoby domácnosti na frekvenci četby novin

Czech description

The paper deals with relation among household leading member's profession and frequency of reading newspaper -- the integrated media market product. Identified dependences are intercepted by statistical apparatus and visualized by a contingency chart anda graph.

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

—

Project

—

Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Marketing v teórii, výskume a praxi

ISBN

978-80-8069-957-4

ISSN

—

e-ISSN

—

Number of pages

4

Pages from-to

124-127

Publisher name

Slovenská poľnohospodárska univerzita v Nitre

Place of publication

Vydavateľské a edičné stredisko SPU v Nitre

Event location

—

Event date

—

Type of event by nationality

—

UT code for WoS article

—