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Decision Support Portal

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F09%3A00144511" target="_blank" >RIV/62156489:43110/09:00144511 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Decision Support Portal

  • Original language description

    The paper presents the contents of a web based portal with tools that can be used during research and in education process. The decision portal incorporates several decision support tools that include Analytical Hierarchy Process, Conjoint analysis, Bassmodel, spreadsheet decision support, calculation of Customer Satisfaction Index. The aim is to get students familiar with the techniques that are used during marketing decision making with DSS support and thus get better understanding of marketing management process. The tools that don't need to be applied only to particular domain can be used in other courses for demonstration of decision making techniques and for evaluating various alternatives in students' projects.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    IN - Informatics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    Z - Vyzkumny zamer (s odkazem do CEZ)

Others

  • Publication year

    2009

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    ICL 2009 Proceedings

  • ISBN

    978-3-89958-481-3

  • ISSN

  • e-ISSN

  • Number of pages

    6

  • Pages from-to

  • Publisher name

    International Association of Online Engineering

  • Place of publication

    Wien

  • Event location

    Villach/Rakousko

  • Event date

    Jan 1, 2009

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article