Decision Support Portal
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F09%3A00144511" target="_blank" >RIV/62156489:43110/09:00144511 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Decision Support Portal
Original language description
The paper presents the contents of a web based portal with tools that can be used during research and in education process. The decision portal incorporates several decision support tools that include Analytical Hierarchy Process, Conjoint analysis, Bassmodel, spreadsheet decision support, calculation of Customer Satisfaction Index. The aim is to get students familiar with the techniques that are used during marketing decision making with DSS support and thus get better understanding of marketing management process. The tools that don't need to be applied only to particular domain can be used in other courses for demonstration of decision making techniques and for evaluating various alternatives in students' projects.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
IN - Informatics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
ICL 2009 Proceedings
ISBN
978-3-89958-481-3
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
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Publisher name
International Association of Online Engineering
Place of publication
Wien
Event location
Villach/Rakousko
Event date
Jan 1, 2009
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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