Consumer Behavior - Roles in Decision Making Process of Czech Households

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F10%3A00157994" target="_blank" >RIV/62156489:43110/10:00157994 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Consumer Behavior - Roles in Decision Making Process of Czech Households

Original language description

This book is trying to describe consumer behavior in terms of how roles in decision-making process are divided among members of households. Results are compared with stereotypes in decision-making process. Because of absence of any similar research, thisbook is focusing on formulating approach to this problematic.

Czech name

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Czech description

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Type

B - Specialist book

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2010

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-3-8383-5477-4

Number of pages

80

Publisher name

LAP Lambert Academic Publishing (March 9, 2010)

Place of publication

Spolková republika Německo

UT code for WoS book

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