The demand for beer in presence of past consumption and advertising in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F11%3A00184280" target="_blank" >RIV/62156489:43110/11:00184280 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The demand for beer in presence of past consumption and advertising in the Czech Republic
Original language description
The paper focuses on beer consumption in the Czech Republic, the country with the highest beer consumption per capita in the world. To understand recent beer-consumption behaviour, we use monthly data from a three year period, 2006--2008, to estimate both a 2SLS and a SUR model charting the demand for beer extended to past consumption and advertising expenditure. The demand for beer in the Czech Republic reacts more strongly to changes in price than it does to investments in advertising. The results suggest two implications for policy-makers. Consumption is as sensitive to the price of beer and its alternatives as it is to advertising, so whether there are taxes or restrictions on advertising can affect the consumption of beer, considering the long tradition of Czech consumers in drinking beer as the strong role of past consumption demonstrates.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Agricultural Economics-Zemedelska ekonomika
ISSN
0139-570X
e-ISSN
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Volume of the periodical
57
Issue of the periodical within the volume
12
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
11
Pages from-to
589-599
UT code for WoS article
299258700004
EID of the result in the Scopus database
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