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The demand for beer in presence of past consumption and advertising in the Czech Republic

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F11%3A00184280" target="_blank" >RIV/62156489:43110/11:00184280 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The demand for beer in presence of past consumption and advertising in the Czech Republic

  • Original language description

    The paper focuses on beer consumption in the Czech Republic, the country with the highest beer consumption per capita in the world. To understand recent beer-consumption behaviour, we use monthly data from a three year period, 2006--2008, to estimate both a 2SLS and a SUR model charting the demand for beer extended to past consumption and advertising expenditure. The demand for beer in the Czech Republic reacts more strongly to changes in price than it does to investments in advertising. The results suggest two implications for policy-makers. Consumption is as sensitive to the price of beer and its alternatives as it is to advertising, so whether there are taxes or restrictions on advertising can affect the consumption of beer, considering the long tradition of Czech consumers in drinking beer as the strong role of past consumption demonstrates.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    Z - Vyzkumny zamer (s odkazem do CEZ)

Others

  • Publication year

    2011

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Agricultural Economics-Zemedelska ekonomika

  • ISSN

    0139-570X

  • e-ISSN

  • Volume of the periodical

    57

  • Issue of the periodical within the volume

    12

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    11

  • Pages from-to

    589-599

  • UT code for WoS article

    299258700004

  • EID of the result in the Scopus database