Usage of cluster analysis in consumer behavior research
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F12%3A00190214" target="_blank" >RIV/62156489:43110/12:00190214 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Usage of cluster analysis in consumer behavior research
Original language description
This article discusses a case study that deals with the application of clustering methods in data mining research in consumer behavior in the food market. The data obtained questionnaire survey of the Institute of Marketing and Trade of Faculty of Business and Economics of Mendel University in Brno are applied to different types of cluster analysis algorithms to find market segments. The aim of this study is to identify the possibilities of these methods in the issues and describe their suitability or unsuitability for solving such problems.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
IN - Informatics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 12th WSEAS International Conference on APPLIED INFORMATICS AND COMMUNICATIONS (AIC '12)
ISBN
978-1-61804-113-5
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
172-177
Publisher name
WSEAS Press
Place of publication
Istanbul, Turkey
Event location
Istanbul, Turkey
Event date
Jan 1, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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