Discovering Opinions from Customers' Unstructured Textual Reviews Written in Different Natural Languages
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F13%3A00200263" target="_blank" >RIV/62156489:43110/13:00200263 - isvavai.cz</a>
Result on the web
<a href="http://www.igi-global.com/book/marketing-developed-developing-countries/72366" target="_blank" >http://www.igi-global.com/book/marketing-developed-developing-countries/72366</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/978-1-4666-3954-6" target="_blank" >10.4018/978-1-4666-3954-6</a>
Alternative languages
Result language
angličtina
Original language name
Discovering Opinions from Customers' Unstructured Textual Reviews Written in Different Natural Languages
Original language description
Gaining new and keeping existing clients or customers can be well-supported by creating and monitoring feedbacks: "Are the customers satisfied? Can we improve our services?" One of possible feedbacks is allowing the customers to freely write their reviews using a simple textual form. The more reviews that are available, the better knowledge can be acquired and applied to improving the service. However, very large data generated by collecting the reviews has to be processed automatically as humans usually cannot manage it within an acceptable time. The main question is "Can a computer reveal an opinion core hidden in text reviews?" It is a challenging task because the text is written in a natural language. This chapter presents a method based on the automatic extraction of expressions that are significant for specifying a review attitude to a given topic. The significant expressions are composed using significant words revealed in the documents. The significant words are selected by a d
Czech name
—
Czech description
—
Classification
Type
C - Chapter in a specialist book
CEP classification
IN - Informatics
OECD FORD branch
—
Result continuities
Project
—
Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
E-Marketing in Developed and Developing Countries: Emerging Practices
ISBN
978-1-4666-3954-6
Number of pages of the result
23
Pages from-to
137-159
Number of pages of the book
342
Publisher name
IGI Global
Place of publication
Hershey, PA 17033, USA
UT code for WoS chapter
—