Satisfaction and Loyalty Factors of Ski Resorts - the Case Study of Slovakia and Austria

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43906720" target="_blank" >RIV/62156489:43110/15:43906720 - isvavai.cz</a>
Result on the web
<a href="http://www.esaf.llu.lv/getfile.php?id=1163" target="_blank" >http://www.esaf.llu.lv/getfile.php?id=1163</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Satisfaction and Loyalty Factors of Ski Resorts - the Case Study of Slovakia and Austria
Original language description
In order to keep up with the current challenges, a high level of awareness of the special demand patterns of customers is mandatory. The primary reason organizations measure service quality and customer satisfaction is to better understand how they may enhance customer value and loyalty, and thus, the overall financial performance of the firm. Providers of ski resorts must have a good understanding of their customers if they are to understand their quality perceptions or have a chance of successfully implementing service quality programmes. The paper investigates the relationship of factors influencing the satisfaction and loyalty according to ski resorts customers and ski resort providers. The qualitative data were collected in ski resorts of Slovakiaand Austria. A total of 58 depth customer interviews of 3 ski resorts in Slovakia and depth provider interviews of 3 ski resorts in Slovakia and 3 ski resorts in Austria were analyzed using software Maxqda. The results of the research sh
Czech name
—
Czech description
—

Project
<a href="/en/project/GA15-21179S" target="_blank" >GA15-21179S: The Quality Evaluation of Tourism Destination</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Economic Science for Rural Development: 1. Marketing and Sustainable Consumption 2. New Dimensions in the Development of Society
ISBN
978-9984-48-190-6
ISSN
1691-3078
e-ISSN
—
Number of pages
9
Pages from-to
37-45
Publisher name
Latvian University of Agriculture
Place of publication
Jelgava
Event location
Jelgava
Event date
Apr 23, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000360010100003

Similar results(10)