The Role of Corporate Philanthropy in CSR

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43907115" target="_blank" >RIV/62156489:43110/15:43907115 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Role of Corporate Philanthropy in CSR
Original language description
Corporate philanthropy is a key component of larger concept, Corporate Social Responsibility. Both terms are often interchanged. While corporate philanthropy focuses more on support of required fields and publicly beneficial projects CSR is a concept focusing on general impact of company's actions on society, namely both on national and global level. This paper deals with the first - more specific- term: ""corporate philanthropy"". Many companies do not have their own philanthropic strategy or they evendo not include philanthropic activities in their business strategy. One of the reasons is their insufficient knowledge of possibilities in this area and wrong surmise that philanthropy is too costly. The results of this paper are supported by the analysis of legislative environment, desk research as well as primary data evaluation in the Czech Republic.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Corporate Social Responsibility and Human Resource Management in V4 Countries: Proceedings
ISBN
978-80-552-1432-0
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
19-26
Publisher name
Slovenská poľnohospodárska univerzita v Nitre
Place of publication
Nitra
Event location
Nitra
Event date
Jun 4, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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