Business ethics graduate programmes as a tool of corporate social responsibility approach

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43908595" target="_blank" >RIV/62156489:43110/15:43908595 - isvavai.cz</a>
Alternative codes found
RIV/62156489:43310/15:43908595
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Business ethics graduate programmes as a tool of corporate social responsibility approach
Original language description
Present paper focuses on the analysis of graduate programmes provided for graduates from universities of economics and management in the Czech Republic and Austria to connect talented graduates with career. The aim of research was to compare trainee programmes organised by marketing agencies, IT, pharmaceutical and construction companies as their tool to highlight an approach to social responsibility. The compilation of recommendations on the improvement of business ethics graduate programmes was basedon the research results. Primary data source of the research is the outcome of a set of interviews made with 12 Czech and 10 Austrian companies operating in four different sectors (marketing agencies, IT, pharmaceutical and construction companies), via face-to-face meetings and online calls. The research was carried out throughout the year 2013. Data from the structured interviews were processed using the statistical method of contingency tables and the importance ration was proved by th
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Corporate Social Responsibility and Human Resource Management in V4 Countries: Proceedings
ISBN
978-80-552-1432-0
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
36-42
Publisher name
Slovenská poľnohospodárska univerzita v Nitre
Place of publication
Nitra
Event location
Nitra
Event date
Jun 4, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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