How can measurement of delay be helpful for geolocation databases?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F17%3A43911331" target="_blank" >RIV/62156489:43110/17:43911331 - isvavai.cz</a>
Alternative codes found
RIV/00216305:26220/17:PU124477
Result on the web
<a href="https://ece.pefka.mendelu.cz/sites/default/files/imce/ECE2017_fin.pdf" target="_blank" >https://ece.pefka.mendelu.cz/sites/default/files/imce/ECE2017_fin.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
How can measurement of delay be helpful for geolocation databases?
Original language description
The geolocation of computer or mobile phone is widely used to increase enterprises' income by targeted marketing using customer's location. The knowledge of computer's geographic location also helps to provide better services e.g. localized webpage content like national settings, weather forecasts, news and so on. Many companies spend a lot of money to get precise geographic and demographic information about their customers, mostly using some IP geolocation database. In the paper some of these databases are described and we discussed their effect on business. The issue of IP geolocation databases is the necessity of regular maintenance because of changes in IP address assignment and devices relocation. The problem can be solved with active IP geolocation methods, which are mostly based on delay measurement. The paper deals with verification of selected database records' trustworthiness using active IP geolocation methods. We present the comparison of geographic location gained from databases and calculated using results of measurement. Most of results verified by active methods were accurate, but small percentage of database records had wrong location. This could influence the enterprises' business due to targeting the wrong information to customers. Therefore, the paper recommends to regularly check all database records with some active IP geolocation method to prevent providing incorrect information.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Enterprise and Competitive Environment: Conference Proceedings
ISBN
978-80-7509-499-5
ISSN
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e-ISSN
neuvedeno
Number of pages
9
Pages from-to
24-32
Publisher name
Mendelova univerzita v Brně
Place of publication
Brno
Event location
Brno
Event date
Mar 9, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000427306200003