Perception of the Universities' Social Responsibility from the Stakeholders' Perspective

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F19%3A43916884" target="_blank" >RIV/62156489:43110/19:43916884 - isvavai.cz</a>

Result on the web

<a href="http://icom2019.gtk.szie.hu/sites/default/files/upload/page/proceedings-icom-2019jun13-volume_i-doi-ed_ibcs.pdf" target="_blank" >http://icom2019.gtk.szie.hu/sites/default/files/upload/page/proceedings-icom-2019jun13-volume_i-doi-ed_ibcs.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Perception of the Universities' Social Responsibility from the Stakeholders' Perspective

Original language description

Purpose: The paper deals with the social responsibility of the economically oriented faculties of three public universities in Brno from the point of view of the stakeholders - companies in the South Moravian Region. The public universities are Faculty of Business and Economics - Mendel University, Faculty of Economics and Administration - Masaryk University, Faculty of Business and Management - Brno University of Technology. The aim is to investigate the companies&apos; awareness and perception of the socially responsible behaviour of 3 selected faculties, and their level of cooperation/or willingness to cooperate with the institutions of higher education. Design/methodology/approach: Quantitative research was conducted using semi-structured questionnaires. The sample consisted of 431 respondents (companies) from the South Moravian Region, Czech Republic. The research was realized in November 2018. The paper includes three main research questions that were processed in the programs Minitab and Microsoft Office Excel. Findings: The questionnaire revealed that 84.7% of the respondents know what the word social responsibility means. Based on the research it was found out that companies consider the Faculty of Business and Economics of Mendel University the most responsible. However, they are mostly aware of the activities of the Faculty of Business and Management - Brno University of Technology - and they are more willing to cooperate with it. The research shows that cooperation does not take place very often. Another finding shows that faculties meet labour market requirements. Research limitations: The reason why companies do not cooperate with faculties was not investigated. Another shortage of this research is the limited sample of respondents of the South Moravian Region. Results may vary across regions. Practical implications: The research brings interesting results for the management and PR offices of selected higher education institutions, mostly in terms of communication of benefits resulting from the university-business cooperation. Social implications: As the cooperation of higher education institutions with business units is part of their social responsibility and has a huge impact on the quality of education, it brings a great social benefit to the whole society - at least in the Czech Republic.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Proceedings of the 9th International Conference on Management: People, Planet and Profit: Sustainable business and society

ISBN

978-963-269-881-6

ISSN

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e-ISSN

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Number of pages

8

Pages from-to

317-324

Publisher name

Szent István University

Place of publication

Gödöllő

Event location

Gödöllő

Event date

Jun 13, 2019

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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