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Proactive Environmental Strategies and Their Impact on Hotel Competitiveness During Crisis: The Case of the Czech Hotel Industry

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F22%3A43921701" target="_blank" >RIV/62156489:43110/22:43921701 - isvavai.cz</a>

  • Result on the web

    <a href="https://doi.org/10.7441/joc.2022.02.09" target="_blank" >https://doi.org/10.7441/joc.2022.02.09</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.7441/joc.2022.02.09" target="_blank" >10.7441/joc.2022.02.09</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Proactive Environmental Strategies and Their Impact on Hotel Competitiveness During Crisis: The Case of the Czech Hotel Industry

  • Original language description

    This research focuses on hotel competitiveness in the Czech Republic. It provides evidence that proactive environmental strategies implemented in hotel operations are a competitive advantage for hotels, especially during a crisis. This research determined the impact of proactive environmental strategies on hotel competitiveness in the period before and during the COVID-19 pandemic. Competitiveness was assessed based on the occupancy rate and hotel experience. Data were obtained through quantitative research, which involved 110 accommodation facilities from the Czech Republic, of which 51 were common hotels and 59 were green hotels. The research yields two groups of results. The first group is the results of testing the dependence between the type of hotel and changes in hotel competitiveness. These results did not confirm the relationship between hotel type according to implementation of proactive environmental strategies and competitiveness based neither on evaluation of hotel experience nor on the occupancy rate. According to these findings, it does not matter whether the hotel is green during a crisis. The second group of results includes concrete values of changes in occupancy in the second and third quarters of 2019 and 2020, as well as specific changes in the clientele. The decrease in occupancy in the second quarter of 2020 compared with 2019 was not as significant as expected. In the third quarter of 2020, the year-on-year change was minimal, and some accommodation facilities experienced an increase in occupancy because Czech visitors embraced domestic tourism. In this case, the absolute indicators show that green hotels had an advantage.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2022

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Journal of Competitiveness

  • ISSN

    1804-171X

  • e-ISSN

    1804-1728

  • Volume of the periodical

    14

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    18

  • Pages from-to

    156-173

  • UT code for WoS article

    000822355500008

  • EID of the result in the Scopus database

    2-s2.0-85135470747