Simultaneous Eye-tracking and Event-Related Potentials (ERP) Measurement for Consumer Perception Studies

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F24%3A43925184" target="_blank" >RIV/62156489:43110/24:43925184 - isvavai.cz</a>
Result on the web
<a href="https://webcentrum.muni.cz/media/3657944/proceedings_cal-2024_2.pdf" target="_blank" >https://webcentrum.muni.cz/media/3657944/proceedings_cal-2024_2.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Simultaneous Eye-tracking and Event-Related Potentials (ERP) Measurement for Consumer Perception Studies
Original language description
The paper aims to show how connecting the eye-tracking method with the electroencephalography (EEG) method is possible-specifically, measuring event-related potentials (ERP) during the simultaneous eye-tracking measurement for consumer studies. Simultaneous measurement is important both from the point of view of the human-brain interface and from the point of view of understanding psychological processes in the brain. Data from both modalities were measured on a sample of 9 participants. The paper will show hardware and software solutions. Furthermore, the preprocessing data and procedure by which ERP data is evaluated and how to connect it with eye-tracking data.
Czech name
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Czech description
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Project
<a href="/en/project/EF16_017%2F0002334" target="_blank" >EF16_017/0002334: Research Infrastructure for Young Scientists</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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