Comparative Descriptive Analysis of Consumer Perceptions and Behavior towards Fast Food Businesses. a Case of Lusaka and Kitwe Districts of Zambia

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F24%3A43926354" target="_blank" >RIV/62156489:43110/24:43926354 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.15544/mts.2024.52" target="_blank" >https://doi.org/10.15544/mts.2024.52</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15544/mts.2024.52" target="_blank" >10.15544/mts.2024.52</a>

Result language

angličtina

Original language name

Comparative Descriptive Analysis of Consumer Perceptions and Behavior towards Fast Food Businesses. a Case of Lusaka and Kitwe Districts of Zambia

Original language description

This study aimed to conduct a comparative descriptive analysis of Zambian consumers&apos; perceptions and behavior toward fast food in Lusaka and Kitwe districts. Using a cross-sectional survey research design, data were collected online via Google Forms and a total of 430 questionnaires were analyzed using Excel and SPSS. Factor analysis was performed on Likert scale variables and similar results on all variables were obtained between the two districts. It was found that children at home influenced the purchase of fast foods in the 2 districts and therefore, the study recommended that fast food operators in both Lusaka and Kitwe districts ought to make their food premises child friendly because they should expect consumers visiting their businesses with children. It is also highly recommended that fast food businesses in Zambia should increase the supply of fruits and vegetables, and local foods. It is further recommended that fast food businesses should consider increasing home deliveries and provide spacious seating space for consumers.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50901 - Other social sciences

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Management Theory and Studies for Rural Business and Infrastructure Development

ISSN

1822-6760

e-ISSN

2345-0355

Volume of the periodical

46

Issue of the periodical within the volume

4

Country of publishing house

LT - LITHUANIA

Number of pages

15

Pages from-to

570-584

UT code for WoS article

001381826600011

EID of the result in the Scopus database

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