The concept of slow fashion through the eyes of young consumers

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F24%3A43928466" target="_blank" >RIV/62156489:43110/24:43928466 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.25365/phaidra.507" target="_blank" >https://doi.org/10.25365/phaidra.507</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The concept of slow fashion through the eyes of young consumers
Original language description
This article focuses on the perception of the concept of slow fashion among Generation Z consumers. It examines how young consumers understand slow fashion and what factors influence their attitudes and purchasing behavior in relation to sustainable behavior. The study compares respondents from the Czech Republic and Cyprus to identify similarities and differences in their perceptions. Particular attention is paid to barriers that limit the adoption of sustainable fashion, such as price, awareness, and product availability. The findings contribute to a better understanding of young consumers' attitudes toward sustainability in the fashion market.
Czech name
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Czech description
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Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
28th International Conference on Corporate and Marketing Communications: Conference Proceedings
ISBN
978-3-200-09859-6
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
68-72
Publisher name
University of Vienna
Place of publication
Vídeň
Event location
Vídeň
Event date
Mar 26, 2024
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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