Consumer Motivations and Barriers to Food Waste Sorting: The Role of Segmentation in municipal communication
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F25%3A43926726" target="_blank" >RIV/62156489:43110/25:43926726 - isvavai.cz</a>
Alternative codes found
RIV/62156489:43210/25:43926726
Result on the web
<a href="https://www.wasteforum.cz/cisla/WF_1_2025_p31.pdf" target="_blank" >https://www.wasteforum.cz/cisla/WF_1_2025_p31.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Consumer Motivations and Barriers to Food Waste Sorting: The Role of Segmentation in municipal communication
Original language description
Understanding the motivations and barriers consumers face in separating food waste is a prerequisite for effective communication between municipalities and citizens promoting waste sorting. The aim of this paper is to uncover the motivations and barriers across consumer segments, including the identification of segments that can be effectively targeted by municipalities. Using a survey instrument with 1,332 respondents, the study captured consumer attitudes and preferences, which were further complemented by data from a survey conducted among municipalities. A cluster analysis revealed four distinct consumer segments. For all segments, key motivations include the assurance that waste will be properly used and the availability of an adequate number of collection bins. Communication with consumers should emphasize specific examples of waste utilization and address negative externalities that hinder waste collection. Perceptions of barriers to waste collection and sorting vary across consumer segments.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Waste Forum
ISSN
1804-0195
e-ISSN
1804-0195
Volume of the periodical
Neuveden
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
14
Pages from-to
31-44
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-105000080279