Possibilities of Strategic Development in Small and Medium-Sized Entrepreneurship

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F16%3A43910909" target="_blank" >RIV/62156489:43310/16:43910909 - isvavai.cz</a>

Result on the web

<a href="http://www.kimba.ku.ac.th/icabr2016/fullpapers/icabr2016.pdf" target="_blank" >http://www.kimba.ku.ac.th/icabr2016/fullpapers/icabr2016.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Possibilities of Strategic Development in Small and Medium-Sized Entrepreneurship

Original language description

The results of research have identified the most important determinants for strategic development in SME, i.e. quality and unique and competitive product under the quality production strategy and policy that creates a strong competitive advantage, ability to be adapted the current needs of the market and customers and creating the quality and longterm base of loyal customers. Afterwards, the research has answered the main research questions that have been discussed. However, the processing factors (situational analysis, mission and vision, strategy formulation and control) of strategic management in strategic success are not considered as significant. The competitive and unique product with priority orientation of customers' needs creates a strategic competitive advantage as a basic prerequisite of SME development. Finally, the optimizing process model for strategic development in SMEs has been created that summarizes the most important determinants and other elements for increasing the probability of long-term success in SME (based on the theoretical framework combined with the opinion of selected enterprises participated in the research). This model could be served as an inspiration for improving the optimal process in business development from theoretical and practical point of view.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Proceedings from XI. International Conference on Applied Business Research ICABR 2016

ISBN

978-616-278-346-3

ISSN

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e-ISSN

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Number of pages

15

Pages from-to

482-496

Publisher name

Kasetsart University

Place of publication

Bangkok

Event location

Chonburi

Event date

Sep 5, 2016

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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