Exploring cross-cultural variations in visual attention patterns inside and outside national borders using immersive virtual reality

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F23%3A43924162" target="_blank" >RIV/62156489:43310/23:43924162 - isvavai.cz</a>
Alternative codes found
RIV/00216224:14210/23:00134304
Result on the web
<a href="https://doi.org/10.1038/s41598-023-46103-1" target="_blank" >https://doi.org/10.1038/s41598-023-46103-1</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1038/s41598-023-46103-1" target="_blank" >10.1038/s41598-023-46103-1</a>

Result language
angličtina
Original language name
Exploring cross-cultural variations in visual attention patterns inside and outside national borders using immersive virtual reality
Original language description
We examined theories of cross-cultural differences in cognitive style on a sample of 242 participants representing five cultural groups (Czechia, Ghana, eastern and western Turkey, and Taiwan). The experiment involved immersive virtual environments consisting of two salient focal objects and a complex background as stimuli, which were presented using virtual reality headsets with integrated eye-tracking devices. The oculomotor patterns confirmed previous general conclusions that Eastern cultures have a more holistic cognitive style, while Western cultures predominantly have an analytic cognitive style. The differences were particularly noticeable between Taiwan and the other samples. However, we found that the broader cultural background of each group was perhaps just as important as geographical location or national boundaries. For example, observed differences between Eastern (more holistic style) and Western Turkey (more analytic style), suggest the possible influence of varying historical and cultural characteristics on the cognitive processing of complex visual stimuli.
Czech name
—
Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
50101 - Psychology (including human - machine relations)

Project
<a href="/en/project/GC19-09265J" target="_blank" >GC19-09265J: The influence of socio-cultural factors and writing system on perception and cognition of complex visual stimuli</a><br>
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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